About

Our gear is there for you when you're going through the inevitable dark spots that come with playing golf. We hope in your most frustrating moment you see your hat or flask and it makes you chuckle.

That smile reminds us that the best way to live a life with golf is to make light of the tireless pursuit of perfection we all endure — acknowledging the road ahead is full of hooks, slices, and lost balls, and gently reminding ourselves that good things happen when you stop taking yourself too seriously.

We make limited drops, not closets full of loud polos. Mostly hats, special accessories, and premium gear that can make you laugh on the course during tough roughs and mood swings.

Founded in 2021. Trademarked, because we take the joke seriously.

Sometimes you just gotta flip the hat and play the next shot.